We don’t spend a lot of time agonizing about fuel consumption. The answer is already clear. You are going to have the best fuel economy in class of any vehicle. Period. Have a nice day. You don’t need to do any market research. You don’t need to do any fancy negotiations because you are never going to get anything approved by the board of directors without proving you have the best fuel economy in class. That’s it.

This Newsweek interview with Charlie Baker, Honda’s chief US engineer is a good short read about a special company’s corporate philosophy.